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in the gray
Examining the not so black and white nuances of copywriting, branding, and business.
PODCAST: B2B Marketing Isn’t Broken — It Was Built This Way
I joined my friend and and now client Jeff on his podcast Long Story Short to discuss some of my recent pieces, and then some.
Victoria Gamlen
Jan 12, 20231 min read
The Irreconcilable Differences Between B2B and B2C Marketing
Four reasons why pulling from B2C for B2B marketing isn’t just foolish, but unfeasible.
Victoria Gamlen
Jan 6, 202316 min read
In Defense of Corporate Jargon
Corporate jargon vs. feeling corporate, how to avoid both, why “writing simply” can cost you, and why any of this matters to begin with.
Victoria Gamlen
Jan 5, 202311 min read
Writers, Your Jobs Are Safe
Unless you're not a real writer.
Victoria Gamlen
Dec 16, 20223 min read
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2
Why privilege leads to bad marketing.
Victoria Gamlen
Nov 30, 20223 min read
"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning
And how to actually not be boring – in marketing and in life.
Victoria Gamlen
Nov 3, 20226 min read
Stop Friend-zoning Customers With Your Copy
I'm not your friend, I'm your customer.
Victoria Gamlen
Oct 21, 20222 min read
The Two Categories of Buzzwords
Not all buzzwords are created equal.
Victoria Gamlen
Oct 11, 20224 min read
There's Nothing Wrong with Gated Content
The issue is marketers having opinions on channels and tactics in the first place.
Victoria Gamlen
Sep 14, 20225 min read
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1
Why B2B SaaS marketers being horrible at their job isn't an isolated event.
Victoria Gamlen
Aug 11, 20222 min read
Lexical Density, Why You Can't Write Like You Speak, and Why Grammar Actually Does Matter
The little known metric that disproves two widely preached copywriting tips.
Victoria Gamlen
Jun 10, 20226 min read
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